Additional Online Copywriting Services That We Provide.

Microsite

A long-copy dedicated Web site designed to sell a product – such as a newsletter, e-book, or conference – directly. The online equivalent of a 6 to 8-page sales letter.

Long-copy landing page 

Abbreviated version of the microsite. The online equivalent of a 2 to 4-page letter. Used for b-to-b offers and products that require less description (e.g., software).

Short-copy landing page

A simple landing page for a product or offer. Often used for white papers, software demos, and other inquiry fulfillment. The online equivalent of a trade ad: headline, a few paragraphs of descriptive product copy, and order portion.

Transaction page 

Similar to a short-copy landing page but with even less descriptive product copy; a page designed primarily as an online reply form where the visitor can either order the product or (if lead generation) request a free white paper or other information.

Long-copy e-mail 

An e-mail designed to sell a product directly by driving the recipient to a landing page. The online equivalent of a 3 to 4-page sales letter.

Teaser e-mail

A short e-mail designed to drive the readers to a microsite or long-copy landing page where they can order the product. The online equivalent of a 1⁄2 to 2-page sales letter.

Lead-generation e-mail

Similar to the teaser e-mail but the purpose is to drive the readers to a landing page or transaction page where they can request a free white paper or other information.

Online e-mail conversion series

A series of follow-up e-mail messages, sent via auto responder, designed to convert an inquiry into a sale.