Create, Build, Market, and Support
Designing and Creating your membership site is a bit like going on a journey… but without Dwarves, without Gandalf, and without the treasure map.
The Only True Currency in Life is Time.
You already have a successful book, podcast, blog, live or online course, or maybe even a physical product.
You even have a membership site…
… but it might not be working as well as you like.
Your time is your most valuable resource, the true currency.
Always remember to apply the 80/20 rule. Spend 80% of your time generating income by creating your great content.
You already know that creating a membership site by yourself has taken you on a serious detour away from writing or producing content as you take a deep dive into the technical issues involved with the Building phase.
Maintaining and Supporting that site can also quickly become a time suck. It’s not that you don’t love your fans and subscribers, but as your popularity increases, you’re going to want a “gatekeeper” protecting your creative and productive hours.
Without a guide, you may find the whole process a real drag.
Build -> Market -> Support
Building the Membership Site
There are a lot of technical choices… it’s easy to get overwhelmed.
Where is your Membership Site or Learning Platform?
On a WordPress site with plug ins? Or on a full service platform?
Is it meeting your needs? Is it easy to use?
Does the site have a community? Or is your community on Social Media?
Are your social media platforms driving traffic to your site?
Are you able to create profitable conversions?
How about a CRM? Do you have one? Is it meeting your needs?
Then there’s your email service! Can your email service integrate with your Learning Platform or Membership Site?
You need a membership wizard – to help you find your path, make choices, and then help to build the membership site.
Whether you need to build this or fix it… Take the easy path…
Get some help from someone who’s done this before.
Marketing is a Bridge.
Marketing connects people who are searching with the thing that they are searching for. It could be knowledge, it could be a product, it could be the meaning of life.
Your product, service, and/or membership site is the answer your audience is searching for.
You owe it to your audience to learn as much about marketing as you can without taking too much time away from your production and creativity.
Do your very best to excel at marketing, OR hire an expert to help you.
Do you know how to build marketing campaigns?
Do you know the structure of a successful email?
Do you know how to increase your influence with your audience?
How are you going to build your mailing list?
Do you have a lead magnet? Is it fresh and exciting? Are you split testing?
If you don’t have a lead magnet, do you know how to build one?
Ignoring marketing questions like these will eventually kill your business… even if you currently are having success.
“If you build it they will come.” That used to be true. But not today! How do you reach your target audience? Where are they, and how do you get in front of them?
Your marketing advisor is only an email away… ask for a consultation.
Are you providing world-class support? Can your subscribers easily join your mailing list, get your free gift (lead magnet), become a member, and safely pay you?
Can they easily login to the membership site?
Do you respond to your members politely and in a timely manner?
Who answers the thousands of little questions that land in your in-box every day, from multiple platforms? Suddenly your fans can talk to you on email, facebook, twitter, instagram, and in platform comments. Often they’ll switch channels mid conversation. Are you able to keep track?
If you’re spending your time wisely on creating income, you should be outsourcing your support tasks as quickly as possible.
No matter where you are on your journey, there’s a membership site “wizard” available… Nancy at Churchill Copywriting.
- Build, rebuild or tweak your Membership Site.
- Assist with Creating Curriculum
- Marketing – Direct Response Copywriting, Email, Social Media posts, Lead Pages Copy, Shopping Carts, and Video Sales Letters.
- Support: Help you grow your tribe, nurture your new members and help them ascend to become your best advocates for your business. She can build or monitor Online Communities, Social Media Platforms, CRM and Email Services, and also provide Customer Support based Market Research.
For your marketing wizard and expert advisor : Email Nancy Directly